Hand holding a paper note with 'let's rethink' text with question marks in the background.

27 October 2020

Time: 11:00 to 12:00

How can we help you prepare and plan for your business post COVID-19?

In this webinar, Professor Paul Hibbert, Professor of Management at the University of St Andrews, will share his expertise in using scenario planning as a necessary skill for predicting possibilities and managing changing business conditions. While it may not be possible to predict what a post COVID-19 world may look like it is possible to plan for it and other environmental, social, and political events of the future.

Scenario planning has long been used by successful companies to support the long-term robustness of their strategies in the face of uncertainty and unpredictable extreme events. Scenario planning does not predict the future; instead, it helps leaders consider the range of possible futures that an organization may have to handle. The aim of the process is for organizations to be able to recognize how things are unfolding, sooner than they otherwise might, and support strategic conversations that help them to respond. For example, if you understood the likely effects a pandemic earlier, how might you have acted differently? A scenario planning exercise conducted by students for the DCA, in 2012, included the possibility of a pandemic in 2019 with 70,000 deaths in the UK. This session explains how such possibilities can be explored through scenario planning, what the process looks like, and how our strategic conversations can use these techniques to prepare for a range of future outcomes. The overall aim is to help build resilience in the face of possible future changes, rather than limiting our focus to the certainties of today.


  • The webinar will be hosted by Howell Davies, Sector Engagement Manager, Interface. 
  • Paul Hibbert MBA PhD FHEA FCMI is Professor of Management at the University of St Andrews, where he has served as Head of School, Faculty Dean and Vice-Principal for Education. He is also an Honorary Professor at the University of Auckland, and the Editor of Academy of Management Learning & Education. Paul is Co-Director of the InGAME (Innovation for Games and Media Enterprise) research partnership.

Register for the event below - once registered you will receive joining details closer to the event. Please register before 10am on 27th October.

Data protection notice

This webinar will be recorded and shared shortly after the webinar has finished and hosted on YouTube. If you join this webinar your details will not be visible to other participants or be shared unless you raise a question which will be read out. If you want to find out more about what we do with your data, please see our privacy statement.