In an era where consumers are more conscious than ever about the origins of their food, Scottish food and drink SMEs have a unique opportunity to stand out by showcasing the authenticity and traceability of their products.

This interactive webinar explores how micro and small businesses can harness digital tools and storytelling to prove provenance, build trust, and create compelling brand experiences. From honey to shellfish, the session will look at how traceability systems and transparent sourcing can become powerful marketing assets.

Also up for discussion will be the risks of inauthentic claims, as highlighted in recent headlines about food fraud, and how businesses can protect their reputation while building deeper connections with customers.

What You’ll Learn:

• Why provenance and traceability matter more than ever
• How to use digital tools to tell your product’s story
• Real-world examples from Scottish producers leading the way
• How to align your brand with sustainability and authenticity
• Practical steps to implement traceability in your supply chain

Who Should Attend:

Scottish food and drink SMEs, microbusinesses, producers, marketers, and anyone interested in building a more transparent and trusted brand.