Yekemi Otaru is the Managing Director & Founder of YO! Marketing Limited, a marketing consultancy focused on delivering content marketing services to technical sectors. Yekemi has worked for Fortune 500 companies such as Schlumberger and GE. Her career started in petroleum engineering before she moved into strategy and marketing roles in 2011. In 2016, Yekemi was named one of 40 under 40 business innovators by Scottish Business News.
As part of her innovative journey, Yekemi collaborated with Abertay University, Dundee to develop a prototype machine learning model for predicting the outcomes of marketing activities. The prototype forms part of the suite of marketing tools developed by YO! Marketing Limited. Yekemi is a best-selling author in social networks. She holds an MBA (Distinction), an MSc in Petroleum Engineering and a BEng in Chemical Engineering.