Tourism and Leisure
The ABCs….and Ds of Success
Alpacas, branding, collaboration……and diversification are the keys to success for a Borders’ based company.
Beirhope Alpacas are a family-owned smallholding located in the stunning Cheviot Hills. They started operating in 2017 with five alpacas and 12 acres of smallholding. Since then, the business has thrived and managed to withstand the COVID-19 crisis.
Their core offering is alpaca treks and ‘meet the alpaca’ experiences. This is just their starting point, however, and they want to take their assets – the alpacas and beautiful setting in the Borders – and develop a range of offerings all based around the ‘Beirhope Brand’. Initially, the company was looking for visual design and communication ideas around how to develop the story of their smallholding, their alpacas and yarn, and their packaging and branding, all with a focus on provenance.
The company was referred to Interface by the South of Scotland Enterprise (SOSE). Since SOSE’s inception in March, Interface has been working closely with their team members to ensure that the Interface service is signposted for businesses within their region for COVID-19 support and beyond.
With assistance from Interface, Beirhope Alpacas successfully applied to the University of the Highlands and Islands for consideration for the Visual Communication and Design BA programme to help develop their brand. The students started working on this collaborative project in September.