The Get Set Yeti app is in development, themed around a clan of yeti characters, that allows younger children to understand their emotions, through discovering ‘emotion beasties’, enabling difficult concepts to be put across in an age accessible and engaging way.

Background

Get Set Yeti is a Digital Education business, that specialises in using storytelling and character-based learning to make Growth Mindset accessible to younger children at school and at home.  They aim to level the ‘educational playing field’ by helping children from all walks of life develop the skills to become confident, resilient learners.  They also provide materials for parents to build their confidence and capacity to do the things at home that have an impact on creating solid school foundations in Early Literacy and Early Numeracy.  

Get Set Yeti supports educators and parents to help children develop learning resilience and confidence through building a growth mindset, and through emotional literacy. They offer a range of programmes and resources themed around a clan of yeti characters.  

The company came into existence through recognition of a need in the field and has been developed by its founder Carol Arnott. An experienced practitioner both in Primary and Community Education, Carol employed Growth Mindset techniques initially to develop a rhyming story to help local families struggling with learning confidence. The story of “The Yeti’s Roar” was born, developed into a book which grew into a learning programme that was successfully trialled in several local schools and nurseries in the Dundee area.  

Developing the programme became a passion of Carol’s and with the help of Business Gateway and the Elevator Business Accelerator, where Carol was introduced to Interface, her business began and demand quickly developed to the stage of looking to grow the team and expand into other cities – then Covid hit.  Unable to get into schools due to closures and distancing regulations and with other contracts put on hold it became apparent that digital learning was the way forward.  A new site was built and ‘Get Set Yeti’ evolved and grew. 

The Challenge

Get Set Yeti was created to provide Growth Mindset resources for children under 8 due to the lack of material available. In the educational climate, there was a growing need for children to learn to be more resilient in learning and it was widely recognised that learning to develop a ‘Growth Mindset’ could successfully meet this need. 

Get Set Yeti was interested in developing an app or platform that could help young children understand and process emotions using Growth Mindset to help maintain positive mental health.   

The Solution

Through the Accelerator in Dundee, Carol met Lorna Watson of Interface who identified University of Dundee’s Dr Michael Crabb (School of Science and Engineering) and Dr Alexia Barrable (School of Education and Social Work) who had the required academic expertise to develop an app that could help younger children develop emotional literacy and self-regulation. This initial project was taken forward with a £5000 Standard Innovation Voucher.  

The team at the University of Dundee helped initialise ‘The Yeti Field Guide to Feelings’ app to help children develop emotional literacy, supported by parents and educators.   

Based on the premise that deep in the forest on top of Yeti Mountain the yetis sometimes come across ‘Emotion Beasties’ that have escaped from children in the villages below. Once caught, the yetis learn how to look after them using their special book ‘The Yeti Field Guide to Feelings’.  They learn that caring for feelings takes practise and learn techniques to manage them through online interaction and additional printable activities and resources.   

The app will incorporate: 

• Simple gameplay to capture the engagement of the user.  
• Diagnostic tool Information on emotions.  

• A range of resources and tools to reinforce and support, designed by appropriate mental health experts.  

This innovation sits right at the heart of Get Set Yeti’s core strategy as it uses process design to help children and families understand difficult concepts and gives them the tools to develop skills to learn successfully using Growth Mindset techniques. 

The Benefits

• Get Set Yeti created a collaborative co-design programme for children and are in the process of securing funding to create the app with all the necessary building blocks in place.  
• Get Set Yeti have developed an ongoing partnership with the University of Dundee and are able to provide opportunities for current students and graduates. 
• Further opportunities to connect to the School of Education, CLD and Social Work during the testing phase of the app, along with the Department of Science and Engineering. 

The Next Steps

Get Set Yeti have transitioned through the restrictions brought about by Covid19, transforming from a localised, face-to-face delivery company to an online-learning portal with international potential.  

Following on from this initial project the relationship between Interface and Get Set Yeti has continued to grow and there have been several more successful student projects/placements for a range of things from marketing to behavioural analysis as follows: 

Due the restrictions brought about through Covid19 Get Set Yeti pivoted to produce a digital version of their material and with the help of Abertay University the company developed a digital marketing strategy to promote their digital offering and transform from a localised business to offer their products nationally and develop a marketing campaign to appeal to local authorities, head teachers, infant teachers and parents. 
 
A successful student placement project with the University of West of Scotland helped Get Set Yeti achieve a targeted marketing campaign appealing to potential clients and partners; utilising social media and other appropriate available channels. 

The University of Stirling undertook some behavioural analysis to help Get Set Yeti understand and develop customer personas to allow them to enter new markets and target their future campaigns for maximum impact.  
 
University of Highlands and Islands students are currently working directly with the Musical Director and CEO to help devise a digital marketing and social media campaign to promote an album of original ‘Yeti Songs’ to enhance the delivery of Growth Mindset learning to younger children and their families.