Background

Investment Solver Ltd was founded in 2014 by Manuel Peleteiro.  The company has developed a digital platform called Inbest, a data analytics platform that aims to democratise the access to wealth management. Inbest enables financial institutions to provide a holistic, personal and realistic financial planning service. This solution automates the financial planning process by gathering and analyzing customers’ financial data.

 

Challenge

The company approached Interface in 2015 with the concept around developing a platform that would help users learn and understand their finances, empowering them to make better financial decisions. At the time, investment providers were launching online investment propositions targeted at digital consumers, but a large majority of this market segment was not engaged with saving and investing.

Investment Solver was looking to collaborate with academics interested and researching the fields of:

•        cognitive science

•        information visualisation

•        computer interaction science

•        user interface design

 

Enhanced Support in the Interim

Whilst the company was refining its business proposition and technical offering, Interface connected them with Edinburgh Napier University who supported them in applying for a RSE (Royal Society of Edinburgh) Fellowship, hosted by the University.  They were successful, and as an awardee, the company were able to focus solely on refining their business ideas, whilst receiving one year’s salary, expert training in entrepreneurship, and access to mentorship from business Fellows of the RSE and other successful entrepreneurs in the business community – all of which are vital for an early stage business.

Interface also connected them to Dr Roberto Rossi, Director of Post Graduate Programmes at University of Edinburgh Business School, as they were looking to develop a sound and innovative marketing strategy.

Dr Rossi’s Project Management students worked with the company to carry out focus groups to test the problems that first home buyers face and evaluate whether HouseUp, one of the company’s applications, would help them.

I am very happy with the output of the project and I have used their insights for the product road map and in presentations with clients”, said Manuel.

Due to the success of the student project, the relationship developed between Interface, Investment Solver and Dr Rossi, resulting in another collaboration between the company and Dr Rossi’s students the following year.  This was a market-orientated project which would help the company guide decisions on one of their product features.  They provided the students with the working prototype of HouseUp, which they used in customer interviews. As a result of the study, Investment Solver gained a better understanding of the characteristics of potential customers and their needs.

“As the norm, the students have done a terrific job”, said Manuel.

Interface continued to keep in touch with Investment Solver to make them aware of additional opportunities that existed within the universities and possible research funding grants.

 

Solution

Connections with the company were enhanced when Dr Rossi drew upon the expertise of his colleague, Dr Raffaella Calabrese.  She was conducting research to investigate models that integrate socio economic indicators to model and estimate property valuations in a given area while Manuel was looking to build an application to automatically calculate a customer’s financial situation.  Together, they were awarded funding via The Data Lab to part fund an industrial doctorate to analyse data such as banking data and user data and preferences, to develop a system which will offer a long term financial plan for the user. This financial plan, which will include advice on savings and spending, will automatically be adapted to changes in markets and/or other user related data.  The PHD student is being supervised by both Dr Miguel Carvalho (School of Mathematics) and Dr Raffaella Calabrese (Business School) who quotes:

 “It was great to see how this collaboration developed from student project to a research collaboration with the benefit of seeing how our research directly impacts the company, helping them to develop and enhance their offering. 

Together, this project helps address financial inclusion and financial well-being in society by developing an affordability model to help people to find out how much they can comfortably save.”