Sentiental Limited & University of Strathclyde – A Powerful Partnership

Introduction

In 2018, a connection brokered by Interface set in motion a transformative collaboration between Welbot Ltd and the University of Strathclyde. What began as a project about workplace wellbeing, has evolved into a long-term, strategic partnership, resulting in a newly formed company Sentiential Limited (trading as Sentinel), that is tackling some of the most pressing health challenges faced by frontline workers today.

This case study explores how the partnership has grown, the critical role of Interface in connecting business with academia, and the significant impact of co-created innovation.

The Challenge

Welbot was established to address growing concerns around workplace wellbeing. Early efforts focused on reducing sedentary behaviour and supporting staff health through Welbot, a digital desktop tool.

However, by 2022, it was clear that an even greater challenge was emerging: the escalating mental health crisis among frontline workers, including emergency services and healthcare professionals. These groups face trauma, chronic stress, and burnout, yet often lack accessible and stigma-free support. Thus, Sentinel was formed and, together with University of Strathclyde, they bring together technology, commercial, and scientific expertise to help employees understand and manage trauma.

The Role of Interface

The partnership might never have begun without Interface’s facilitation. By linking Welbot with University of Strathclyde’s academic expertise, Interface enabled the business to access specialist researchers in trauma, psychology, and workplace health. Interface’s support also unlocked early funding opportunities, including an Innovation Voucher, which laid the foundations for further collaborative projects.

This first connection was pivotal leading to the formation of a new company, the exploration of new opportunities, industry applications and funding opportunities. It transformed what could have been a one-off project into a long term, multi-faceted partnership delivering real-world impact.

The Journey

Early Collaboration – Welbot (2018–2020)

• Developed through Interface’s connections with specialist academics at University of Strathclyde providing expertise in sedentary behaviour and health.
• Piloted with student involvement and supported by early-stage innovation funding.
• Resulted in a digital wellbeing tool adopted by over 100 companies in 10 countries.
• Produced peer-reviewed publications and established trust between Welbot and University of Strathclyde.

Evolution into Sentinel (2022–present)

• Shifted focus to workplace trauma and resilience for first responders.
• Co-created with NHS partners, emergency services, and frontline staff to ensure user-centred design.
• Developed 64 evidence-based modules forming the backbone of Sentinel’s AI-powered trauma support app.
• App now available on Google and Apple stores, piloted with NHS24, NHS Lanarkshire, Police Scotland, and the Scottish Ambulance Service.

Research, Innovation & Global Expansion

• Collaboration with University of Strathclyde’s Computer & Information Sciences Department led to:
• A Personalisation Engine for tailoring trauma support.
• A Trauma Conversation Simulator for training.
• Secured multiple funding streams, including Stage Gate funding (University of Strathclyde’s framework used to support commercialisation) and a SMART Scotland Scottish Enterprise award and exploring additional further grants.
• International collaborations established with partners in Saudi Arabia, US, Ukraine, and South Africa, broadening Sentinel’s reach.

Benefits and Impact

Impact on Sentinel

• Commercial Growth – Developed a Minimal Viable Product (MVP), now piloted across major NHS organisations.
• Credibility & Recruitment – Academic backing attracted top talent and partners.
• Market Expansion – Positioned for growth into emergency services, military, and global healthcare sectors.
• Future Impact – Forecast to grow from 3.5 FTE to 20 FTE within 5 years, with total workforce scaling from ~10 to ~100.

Impact on University of Strathclyde

• Teaching & Learning: Provided students with live industry projects and industry funded postgraduate opportunities, enriching courses in psychology, health, and technology.
• Research Outputs: Generated peer-reviewed publications and enhanced reputation in trauma-informed digital health.
• Funding & Engagement: Leveraged SFC innovation voucher funding to explore feasibility which catalysed the partnership leading to multiple UKRI bids, international collaborations, and income-generation opportunities.
• Public Engagement: Raised University of Strathclyde’s profile through media, conferences, and community initiatives centred on frontline worker wellbeing.
• Awards and Recognition: Members of team were recognised at the Strathclyde Strategic Research and Knowledge Exchange Impact Awards, which recognise outstanding achievements and contributions in research and knowledge exchange at the University of Strathclyde.

A Model for Business–Academic Collaboration

“The Sentinel–University of Strathclyde partnership is an exemplar of what Interface set out to achieve: turning an initial connection into a long-term, mutually beneficial relationship. The collaboration demonstrates that when businesses and academics work closely together, supported by effective brokerage and relationship management, the results extend far beyond individual projects -creating solutions that deliver societal, economic, and international impact.”
Louise Arnold, Senior Innovation Lead, Interface

From tackling sedentary behaviour in office settings to pioneering digital trauma support for frontline workers, the journey of Sentinel and the University of Strathclyde is a testament to the power of strategic, co-created partnerships.

With Interface’s facilitation, this collaboration has:

• Transformed early innovation into a global health solution.
• Strengthened Scotland’s position as a leader in digital health and wellbeing.
• Created a sustainable model of business–academic partnership that continues to grow in scale and impact.

The Sentinel – University of Strathclyde journey showcases how enduring partnerships between academia and business can change lives – locally, nationally, and globally.