Background

Smartify is a tech company originally based out of London.  It has developed an online platform serving the arts, culture and heritage sector, connecting destinations with their visitors. It provides cultural institutions with cutting-edge digital capabilities to manage the visitor experience; and at the same time, it acts as a platform to help them reach a broader audience. Smartify currently has a reach of over 4 million users as of June 2023.

The Challenge

Smartify was looking to develop its XR (Extended Reality) infrastructure to allow the company to develop experiences which could be easily scaled in a cost-effective manner and across multiple platforms (iOS, Android and Web).  Smartify were needing to develop a novel XR platform to be integrated within the Smartify app. They were looking for academic expertise in AR/VR/XR but also an understanding of the tourism and heritage sector.

The Solution

Smartify were already an active member of the Travel Tech for Scotland (TTfS) community with a strong customer base including Scottish National Galleries, Kelvingrove, National Museums of Scotland, Blair Castle, Highlife Highland, and National Trust for Scotland. 

Lesley Judge of TTfS referred Smartify to Interface who made them aware of the *Inward Investment Catalyst Fund. Through Interface’s search and matchmaking services, Smartify were introduced to Dr Marco Gilardi from the Division of Computing at the University of the West of Scotland, who has a wealth of experience in AR/VR/XR and has been part of an academic group providing knowledge exchange on this subject for the tourism and heritage sector. 

The project aimed to support the company in developing XR applications using web technologies and, in the process, help them develop their market presence in Scotland. The objective of the project was to develop proof of concepts and test them with the market which was achieved successfully with a commercial project delivered as result. 

*The Inward Investment Catalyst Fund has been set up by Interface and the Scottish Government to attract and support businesses, not yet located in Scotland to collaborate with academic institutions on their research and development activity to strengthen the case for developing a base in Scotland. 

The Benefits

For the Company

• Development of prototype IP leading to continued building of tech infrastructure and creative pipeline
• Helped Smartify create a clear tech capabilities roadmap and strategy through a better understanding of the existing technology landscape, capabilities, limitations and opportunities
• Enabled a pipeline of projects and helped secure a further contract with major Scottish National cultural institutions.

For the University

• Established a sustained and strategic partnership with an innovative tech company 
• Supported a PhD student to gain hands-on industry experience 
• Has led to further knowledge transfer activity namely an Accelerated Knowledge Transfer to Innovate Project and a further Knowledge Transfer Partnership 

For Scotland

• Smartify have set up a Scottish division, creating two new jobs and they have projected that this will double annually over the next three years