Background

The Whithorn Trust was founded in 1988 to inspire the public with the story of Whithorn, which is one of the earliest sites in Scotland where archaeological evidence of Christian practice is found. The site was an early medieval monastery and later a pilgrimage shrine. The Trust operates a visitor centre; museum; guided tours, including its full-scale replica Iron Age Roundhouse; and a café and shop to support its activities. It also promotes wide ranging economic development and educational initiatives, working with bioarchaeologists on dating and population information for the early burials.

Challenge

In May of 2020, Interface joined forces with VisitScotland and the Scottish Tourism Alliance to launch the Adopt a Business scheme; a new initiative aimed at boosting the sector’s recovery from COVID-19 by connecting tourism businesses to university academics and students for research and development projects; helping businesses to diversify and adapt to the new environment.

Julia Muir Watt, Development Manager at The Whithorn Trust, responded to the Adopt a Business initiative saying: “We would be interested in hearing from anyone who can work with a heritage organisation on virtual reality. We already work with archaeologists who are looking to produce an interactive archaeopuzzle with 3D models, but we have lots of resources where virtual reality experiences may be applicable.”

Solution

Mari Findlay, Business Engagement Executive at Interface, put Julia in touch with Dr Kirsten Cowan from University of Edinburgh and Dr Alena Kostyk from University of Glasgow, who had both expressed interest in participating in the Adopt a Business initiative and volunteered to work jointly on the project during their summer holidays.

Benefits

Drs Cowan and Kostyk were able to secure funding for the project that included ESRC (Economic and Social Research Council) Impact Acceleration Account funding from both the Universities of Edinburgh and Glasgow that was used to fund filmmakers, post-production costs, podcasts and 3D headsets; enable the continuance of the collaboration; and support the creation and testing of digital marketing solutions. 

In collaboration with filmmakers, Silly Wee Films based in Glasgow, a static scenes VR tour for the Whithorn Trust’s Iron Age Roundhouse and Priory was created and the academics are in the process (January 2021) of creating a 360-degree video VR tour, which is in line with the Trust’s new digital ambitions.  Audio narrations were developed in collaboration with The Big Light podcast company from Glasgow.

A Facebook campaign was designed and tested to facilitate the sales of the Whithorn Trust’s “digital ticket” initiative and to build a larger social media following.

An additional student marketing project was also secured by the academics to look at improving the Trust’s general marketing activities for 2021.

The academics continue to support the Trust.