22 August 2017


Venue: Abertay University, Bell Street, Dundee

Time: 09:30 to 14:00


The Mountain Bike Centre of Scotland (MTBCoS) and Abertay University are hosting a joint event to bring together Scottish food and drink producers (some already making cycling & sports produce and others considering diversifying), academics from food and drink, nutrition and sports science disciplines and other members of the business support industry together.

The event will have a big emphasis on networking and speed pitching ideas to the room – what we are trying to stimulate is an exchange of ideas, trends and expertise and from that to build collaborations between businesses and academia.


The Cycling Industry

The global sports and nutrition market is worth over $20billion and we know that cycling in particular is experiencing growing numbers in participation. Cycling and sports products command high price points compared to general food stuffs with emphasis in cycling looking at portion size, ease of access of packaging (whilst cycling with one hand) and quick energy.


Who should attend?

  • Existing cycling food and drink companies
  • Food and drink companies that could diversify into cycling
  • Food and drink academics


Agenda: provisional

09.30am - Registration and Refreshments

10.00am - Introduction and Welcome - Dr Jonathan Wilkin, Abertay University

10.05am - Opportunities in the Cycling Industry - Danny Cowe, Mountain Bike Centre of Scotland

10.15am - Sports Nutritionist - What athletes and sporting people require for fuel and hydration

10.35am - Abertay University Food and Drink - Dr Jonathan Wilkin

10.50am - Company Case Study 1

11.05am - Speed Pitching

11.15am - Networking and Refreshments

11.45am - Company Case Study 2

12 noon - Speed Pitching

12.15pm - Networking and Lunch

12.45pm - Tour of Abertay University food and drink facilities

1.15pm - one to one sessions (10 mins each) with academics, speakers, key industry figures

2pm - Event Close