Entrepreneurial Academy - Brand Development

27 April 2017

Highlands & Islands

Venue: Kingsmills Hotel, Culcabock Road, Inverness

Time: 09:00 to 17:00

The Entrepreneurial Academy

Delivered by Highlands and Islands Enterprise (HIE), the Entrepreneurial Academy is an exciting new initiative to support ambitious entrepreneurs across the region.

The Academy offers a suite of workshops on topics vital to sustainable growth and scaling up. Each workshop will be delivered by experts in their field who have extensive experience of supporting entrepreneurs. The Academy is a unique initiative to help businesses develop the critical skills to accelerate growth. 

Workshop format

The workshops provide businesses with the opportunity to drill in to the detail of the subject as it relates to your company. With ‘Chatham House Rules’ in place, those attending can feel comfortable troubleshooting their latest challenge with the support of the expert provider and with the input of the other entrepreneurs in the room. 

Participants should leave each workshop with a deeper understanding of the topic and a plan for how to turn this knowledge into action.  

Who's it for?

The Entrepreneurial Academy is aimed at:

  • Young entrepreneurial companies that can demonstrate growth potential
  • Entrepreneurs looking to scale up their business
  • Entrepreneurs who want to equip themselves with the skills, knowledge and tools to accelerate their growth


Brand Development - Delivered by Spreng Thomson - 27th April 2017

This workshop provides you with the ability to evaluate your own brand and to consider how your brand is best developed. You will learn how to build the core elements of vision, mission and values and how to build a brand model to underpin decision making. You will gain knowledge on building a brand architecture that reflects your company’s operations and your users’ experience and how to develop brand guidelines. At the end of the workshop you will have an improved knowledge of what a brand is, how this can be valuable to your business, the key points that make a brand successful and an action plan for your company.

This workshop is designed for business owners or management team members who can benefit from an insight into the key points to be considered when developing a new brand. This workshop will focus on the messages behind the brand to ensure you are provided with a valuable skillset to aid in the development of all future communications.