24 April 2019Edinburgh & Lothians
Venue: CMS Cameron McKenna Nabarro Olswang LLP, Saltire Court, 20 Castle Terrace, Edinburgh
Time: 09:30 to 16:30
Storytelling and Sense of Place: Food Tourism Workshop
Scotland’s first-ever national food tourism action plan was launched in August 2018, with the aim of making the country a globally-renowned food tourism destination and unlock a £1bn growth potential.
Food and drink has always been inextricably linked to Scotland’s natural environments including rural landscapes and coastal areas but is also increasingly linked to our vibrant cities and towns, and making connections to these can help visitors to develop a strong sense of place.
Visitors spend around £995 million on eating and drinking when they’re on holiday in Scotland with UK tourists accounting for £656 million and overseas tourists accounting for £339 million, offering significant opportunities for tourism and hospitality businesses to develop new food and drink experiences and to allow visitors to make more meaningful connections during their stay in Scotland.
This free workshop is delivered by a range of specialists with extensive experience working with both the food & drink and tourism sectors. It will offer ideas and opportunities to celebrate sense of place plus tips for telling stories around local produce and highlight opportunities to help businesses develop and deliver food and drink based experiences.
Participants will hear from experts on sense of place, destination branding and food tourism trends, as well as Scottish food producers and tourism and hospitality businesses; and enjoy the opportunity to work together in groups, share insights and network in a relaxed environment.
Who should attend?
Tourism and hospitality businesses including visitor attractions and venues, transport and tour operators, retail, bars and restaurants, brewers and distillers, and accommodation providers looking to develop their business through food and drink experiences.
Individuals within tourism and hospitality businesses responsible for creating new visitor products and experiences.
Food and drink businesses which are looking to develop business and collaboration in the tourism and hospitality sector.
What to expect:
Understand the opportunities around local food and drink and sense of place and how to capitalise on these
Get ideas to tell food and drink stories at different stages of the customer journey
Find out more about food and drink tourism trends and get ideas for how to tap into them
Hear from other tourism businesses as to how they tell food and drink stories and encourage visitors to engage and share
Identify opportunities for collaboration, cross-selling and developing ideas for food and drink experiences
Lunch and refreshments will be provided. Please advise of any dietary requirements at the time of booking.
Follow the #scotfoodtourism hashtag for updates on the event and to share your own Scottish food tourism experiences and insights.
If you have any questions, please get in touch with firstname.lastname@example.org
This event is now fully booked.