Visual Systems & Psychology

7th October 2022

Eye tracking software is a popular psychology technique which is used to provide customer reaction for research and product development purposes.

This high-tech equipment can be used to support a number of different sectors from medical research to consumer product testing where packaging, labels, marketing materials and in-store product positioning can be optimised from the results.

Eye tracking can be used alongside other facilities such as sensory suites, colour psychophysics and emotions labs to gather a complete picture of consumer reactions.