Eye tracking software is a popular psychology technique which is used to provide customer reaction for research and product development purposes.
This high-tech equipment can be used to support a number of different sectors from medical research to consumer product testing where packaging, labels, marketing materials and in-store product positioning can be optimised from the results.
Eye tracking can be used alongside other facilities such as sensory suites, colour psychophysics and emotions labs to gather a complete picture of consumer reactions.
If this sounds like the type of equipment and expertise you are looking for this map shows where in Scotland you can find visual systems & psychology facilities.
Contact Us and we can introduce you to the specialist teams.