The Food and Drink TechHUB Business Support Service would like to invite you to attend on online workshop on “Food Trends and New Product Development”. The free event will take place via Microsoft Teams on Tuesday 4th July 2023 at 10am-12pm. Food Trends + NPD

Recent events have caused a fundamental reset in human behaviour, and we may be in one of the biggest changes in consumer food habits for a generation. With the impact of Brexit, the Covid-19 pandemic, new governmental policy and the general awareness of the consumer on the environmental impact of the food and drink supply chain, several new food trends are coming to the forefront for the industry.

Keeping ahead of new consumer trends is always difficult when you’re busy with the day-to-day running of your business. This workshop will offer attendees the opportunity to hear about upcoming Food trends and what consumers are looking for from new products on the market. The event will include 2 case studies from businesses that are using food trend information to develop new products. This will include an overview on how businesses come up with the ideas for new products, the development process, how they gather consumer feedback and then how they bring the product to market. We will also hear from Queen Margaret University on the Science of Food which will include an overview of the food science element of New Product Development and reformulation for health and the practical aspects business should consider when developing new products.