The South of Scotland Destination Alliance Conference is the key annual gathering for tourism and hospitality in the South of Scotland.

The 2024 Conference will hold special significance as it will officially launch, and bring alive, the South of Scotland Responsible Tourism Strategy, which will underpin all work, by all agencies, over the coming decade 2024-2034.

Hear from Richard Lochead, Minister for Innovation, Tourism & Trade and inspirational speaker Bruce Fummey, Scottish comedian, tour guide and Burns aficionado.

The conference will explore through facilitated small group sessions and breakouts the four strands of the Responsibile Tourism Strategy to inspire visitors to come to the South of Scotland, to develop the visitor experience with a focus on quality, to support businesses to succeed and act responsibly for long term collective benefit.

For more information and to book your tickets go here.