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Background

Bright Light Relationship Counselling is a charity that provides counselling, family therapy support, sex therapy, life skills coaching to young people, and counselling in schools. They also support families in recovery after alcohol addiction.  

Challenge

Bright Light was facing challenges reaching as well as supporting young people as, typically, they were not found to be comfortable with face-to-face counselling.  Bright Light also have clients, such as carers and people with disabilities etc., where travelling to a venue is very difficult for them. Their services are crisis driven – they receive calls for help when issues have reached crisis point and relationships are near to or have broken down.  

To combat these challenges, Bright Light were looking to:

Solution

Bright Light approached Interface, looking for a university or further education student to compile a feasibility/business plan that would include:

Benefits

The feasibility study came just before the COVID-19 outbreak and the recommendations provided by the students allowed Bright Light to rapidly adapt their service model and set up digital counselling sessions. This enabled them to continue to help their most vulnerable clients, to keep in touch with them, as well as bringing in much needed income to the charity when many others were struggling.

Bright Light’s doors are wide open and welcomes people and families who feel they could benefit from counselling support in these strange and challenging times.

Contact askus@bright-light.org.uk and visit their website www.bright-light.org.uk.

Background

Go Upstream provides a practical training and design programme for transport providers, helping to make services more inclusive for people living with dementia. They bring people with dementia together with people who provide travel and transport services, putting their voice at the heart of future mobility service design.

Challenge

Travel connections can be challenging, potentially creating barriers to travel, and if the challenges lie in the spaces in between services, how do we discover them, how do we go about reducing barriers, and who is responsible for making improvements?

In 2018, Transport Scotland called for ideas for projects to address some of the challenges identified in Scotland’s Accessible Travel Framework.  This became the focus of a new project that brought together a broad group of partners, led by Go Upstream and funded by Transport Scotland*, called ‘Making Connections: the spaces in-between’. The project idea was to bring disabled people together with transport staff to explore connections from rail stations to ferry terminals and then collaboratively design solutions to these challenges. 

It was an ambitious proposal that required a partnership with many different skills. 

The project partners tapped into the expertise developing here in Scotland around improving environments and services for people with dementia. Making Connections has benefitted from the growing network of projects and organisations funded by the Life Changes Trust.  Partners include StudioLR who are working on improving signage, Paths for All who are changing the way that we think about inclusive outdoor environments and the British Deaf Association who will ensure that the views of deaf people who are affected by dementia are included.

Transport Scotland placed a large emphasis on evaluation and it was important for Go Upstream to bring in specialist expertise to ensure that they could track and describe the project’s impact. 

Solution

Referred by Business Gateway, Interface introduced Andy Hyde of Go Upstream to Catharine Ward Thompson, Professor of Landscape Architecture and director of the OPENspace Research Centre. 

OPENspace is an international research centre, based in the universities of Edinburgh and Heriot-Watt, which contributes evidence on why inclusive access to the outdoors matters.

It is a collaborative, multi-disciplinary team, bringing together experts in landscape architecture, environmental psychology, human geography and forestry.

Addressing the full spectrum of open space environments – from city parks and squares to remote rural landscapes – their work informs policy on health and wellbeing, social inclusion, countryside access and sustainable urban development.  They focus on the benefits to be gained from getting outdoors and the barriers currently experienced by different users, particularly those from disadvantaged groups.

It was OPENspace’s previous experience of working with people in different outdoor environments, as well as taking a qualitative approach, that was key to tracking the project’s impact.

Benefits

A key benefit of having the OPENspace team involved in the Making Connections project was the ability to use their monitoring and evaluation results to inform the design of the project approach and tools as the project progressed. By taking this reflective approach, Go Upstream ensured that they were able to keep aligned with their guiding document, Scotland’s Accessible Travel Framework. 

*The new fund provides support to projects which enable the central vision outlined in the Accessible Travel Framework – that all disabled people can travel with the same freedom, choice, dignity and opportunity as other citizens – with a particular focus in encouraging more sustainable active travel options.

Background

Scotland accounts for 70 percent of the UK’s total gin production, which is being largely driven by the growth in craft distilleries, 35 of which have opened in Scotland in less than three years, offering over 100 gin variations. Many distillers produce gin while they wait for whisky to mature.

There is a vast array of botanicals that may be grown in Scotland and therefore a wide palette in terms of flavour and aroma that may be incorporated into Scotland’s distilled products such as gin.

Challenge

The use of local or novel botanicals has become a popular method to create gins with a unique selling point and several members of the Scottish Distillers Association, (SDA – previously called the Scottish Craft Distillers Association), have worked with Heriot-Watt’s International Centre for Brewing and Distilling (ICBD) on new product development experimenting with botanicals that may be sourced close to their distilling operations.

The recipe development process can be very complex, particularly when working with novel or large numbers of botanicals. To simplify the process, it is useful to distil individual botanicals to determine their flavour and aroma attributes to predict their contribution in the final recipe.

The Botanicals Library was created to address this challenge and reduce the time and cost of recipe development and widening the possible options for botanical choice.

Solution

Originally, Interface supported the partnership between Heriot-Watt University’s world-renowned International Centre for Brewing & Distilling with the Scottish Distillers Association that enabled the development of a unique library of over 40 botanicals grown in Scotland. The initial funding from Interface was supported by R&B Distillers, Strathearn Distillery and Glasgow Distillery Company, representing the Scottish Distillers Association.

Interface supported the further development of the Botanicals library by the ICBD and SDA partnership which allowed extension of the library to include a range of botanicals not cultivated in Scotland, but with significant importance in gin production. The extension to the library was supported by Ncn’ean Distillery (formerly Drimnin Distillery), together with Glenshee Distillers, Glasgow Distillery and Verdant Spirits, representing SDA.

Heriot-Watt’s International Centre for Brewing and Distilling has distilled each botanical individually, assessing the flavour and aroma profile as well as mouth feel. It now features 72 botanicals that can be grown in Scotland, including nettles, lavender, dandelion and chaga fungus, which grows on birch trees.

Today, the Botanicals Library is available for the members of the Scottish Distillers Association to utilise and exploit in their innovation and production of new recipes.

Business benefits

Matthew Pauley, Assistant Professor at the ICBD and a drinks industry consultant, who led on the distillation of all the botanicals, said:

“Our botanical library will help gin producers create Scottish gins with locally available botanicals that are available in dried form, from a sustainable source, to ensure consistency and availability.

“The library enables us to tell producers how a botanical will perform under the conditions used in gin production.

“Several members of the Scottish Distillers Association have already used the botanical library to create new gins. By coming to the lab, they can experiment and explore new flavour palates, with less ‘trial and error’.”

One business which benefited from using the Botanicals Library is Highland Boundary, a craft distillery based in Alyth. Co-founders Marian Bruce and Simon Montador identified a gap in the market for Scandinavian-inspired spirits with the botanicals sourced from local woodlands. Marian Bruce, said:

“By accessing the expertise at Heriot-Watt University we were able to try out different botanicals to produce new flavours of spirit with distinct Scottish flavours reflecting Perthshire’s “big tree country.”

“Now that we have launched our first product, Birch and Elderflower Wild Scottish Spirit, we want to build the company and create employment in an area where manufacturing jobs are few and far between.”

David Wilkinson, Edinburgh Gin’s Head Distiller, said:

“Seaside Gin was the first of our collaborations in partnership with Heriot-Watt University’s Brewing and Distilling MSc course. Such has been the success and popularity of Seaside Gin, we have had to transfer production from the small 150 litre still to our larger 1000 litre still at our second site. We will now be producing 1300 bottles per distillation, with at least 4 distillations per month. Testament to the success of developing and using a fantastic botanicals library resource for the benefit of the industry in Scotland.”

Professor Alan Wolstenholme, Chair of the Scottish Distillers Association, added:

“Over the last few years there have been a large number of Distillery start-ups in Scotland. Whilst several spirits are being successfully produced, the one which has been most prominent has been gin with many new brands achieving a well-regarded status amongst customers whilst raising the profile of the entire sector.”

Academic Benefits

To date, over 30 distilling MSc projects have incorporated use of the library to create new gins and botanical liqueurs which will continue to increase with future projects.

The main impact of the MSc projects and the Botanicals Library has been a reduction in product and process development time so there is less “trial and error” for companies. It has also enabled greater understanding of both the production process and botanical behaviour, which is now included as part of their teaching.

Additional/Key outcomes

The Botanicals Library is a shared resource designed to benefit distillers across Scotland. The collaboration across distinct geographic areas in Scotland has been vital in identifying a broad range of potential botanicals.

Initially developed to help Scotland’s gin producers create unique, new products, the library is now being used to ensure Scottish gin meets the import standards of countries like the USA. Several members of the Scottish Distillers Association have already used the library to create new gins and botanical liqueurs and support export activity.

With 70 percent of the UK’s gin produced in Scotland, and sales expected to hit £1.5 billion by 2020 (according to Scotland Food and Drink), the library is good news for producers who are eyeing the domestic and international markets.

The Botanicals Library team won the Multiparty Collaboration category of the Scottish Knowledge Exchange Awards 2019 hosted by Interface.

“Sitting is more dangerous than smoking, kills more people than HIV and is more treacherous than parachuting. We are sitting ourselves to death.”  Dr James Levine, Director of the Mayo Clinic, Arizona State University

Company Background
Each year, significant numbers of workers suffer ill health as a result of poor ergonomics and unhealthy lifestyles at work. This has an impact on quality of life and results in tens of millions of lost sick days. With awareness growing of the adverse effects of sedentary, desk-bound, computer-centric work lifestyles, Welbot was founded in Edinburgh in 2017 with a primary goal of helping people take control of their wellbeing in the workplace by instigating positive behavioural modification through the use of smart, appropriate technologies.
 
The Welbot team comprises of Mykay Kamara (CEO), Sam Deere (CTO) and Pete Burns (CDO) who are a close-knit group of commercial, technology and marketing minds working alongside Creative Directors Ian Greenhill and Jordan Laird, with the business being chaired by Ian Smith ex-MD of Oracle UK.
 
Welbot is a cross-platform, digital intervention and productivity platform, tailored to each user, that helps employees stay physically and mentally well in the workplace by learning and adapting to the actions that they take. The wellness management software encourages activities such as stretching, screen breaks, nutrition, mindfulness, hydration, micro exercises and simple, rewarding brain training games and is designed and engineered for both individual and large-scale enterprise use.

Challenge 
The company initially wanted to collaborate with a university to understand how they could extract knowledge and insights from data and machine learning, especially around autonomous, self-teaching systems that can analyse data and provide insights to human behaviour. The aim of this project was to 1. investigate the use of predictive models of user response to screen-based notifications and prompts and 2. provide a path for future enhancement of the underlying Welbot AI framework.

Solution
Interface connected the team with the Department of Computing and Information Science at the University of Strathclyde, where they were successfully awarded a Scottish Funding Council Innovation Voucher to address the company’s challenge and to develop a proof of concept prototype to incorporate the findings into the application roadmap.

Follow-on Activity 
In addition, Interface saw the opportunity to provide additional support to the company by partnering them with marketing and business students at both the University of Strathclyde and the University of Edinburgh. Interface drew up a project outline and introduced the team to the academic supervisors at both universities. The projects were approved and the company now has a student team from Marketing at the University of Strathclyde researching, analysing and making recommendations to support their business strategy around corporate wellbeing programmes in the UK, as well as an Msc student from the University of Edinburgh, doing a company sponsored dissertation on evaluating the uptake and Return On Investment of wellbeing programmes.
 
Offering further support to the company, Interface issued another search across the universities to support their requirement of cross-disciplinary academic expertise in exercise physiology and computer science. They were ultimately partnered again with the University of Strathclyde who had the best fit to continue the project. Strathclyde were successfully awarded a Follow-On Innovation Voucher and they have drawn upon academic expertise from both the School of Psychological Sciences and Health (PSH) and Computer and Information Sciences (CIS).  This project will address analytics of user behavioural data and the psychological effects of prolonged sedentary behaviour on the body.
 
Welbot are also working with experts in behavioural sciences within the University of Strathclyde, University of Edinburgh and University of Aberdeen to look at psychological and behavioural sciences with a focus on occupational stress, behaviours relating to wellbeing in the workplace, and responses to stimuli to change behaviour in a technology setting.
 
These collaborations have all been achieved within just an eight-month time frame.

Background

Investment Solver Ltd was founded in 2014 by Manuel Peleteiro.  The company has developed a digital platform called Inbest, a data analytics platform that aims to democratise the access to wealth management. Inbest enables financial institutions to provide a holistic, personal and realistic financial planning service. This solution automates the financial planning process by gathering and analyzing customers’ financial data.

Challenge

The company approached Interface in 2015 with the concept around developing a platform that would help users learn and understand their finances, empowering them to make better financial decisions. At the time, investment providers were launching online investment propositions targeted at digital consumers, but a large majority of this market segment was not engaged with saving and investing.

Investment Solver was looking to collaborate with academics interested and researching the fields of:

• Cognitive science

• Information visualisation

• Computer interaction science

• User interface design

Enhanced Support in the Interim

Whilst the company was refining its business proposition and technical offering, Interface connected them with Edinburgh Napier University who supported them in applying for a RSE (Royal Society of Edinburgh) Fellowship, hosted by the University.  They were successful, and as an awardee, the company were able to focus solely on refining their business ideas, whilst receiving one year’s salary, expert training in entrepreneurship, and access to mentorship from business Fellows of the RSE and other successful entrepreneurs in the business community – all of which are vital for an early stage business.

Interface also connected them to Dr Roberto Rossi, Director of Post Graduate Programmes at University of Edinburgh Business School, as they were looking to develop a sound and innovative marketing strategy.

Dr Rossi’s Project Management students worked with the company to carry out focus groups to test the problems that first home buyers face and evaluate whether HouseUp, one of the company’s applications, would help them.

“I am very happy with the output of the project and I have used their insights for the product road map and in presentations with clients”, said Manuel.

Due to the success of the student project, the relationship developed between Interface, Investment Solver and Dr Rossi, resulting in another collaboration between the company and Dr Rossi’s students the following year.  This was a market-orientated project which would help the company guide decisions on one of their product features.  They provided the students with the working prototype of HouseUp, which they used in customer interviews. As a result of the study, Investment Solver gained a better understanding of the characteristics of potential customers and their needs.

“As the norm, the students have done a terrific job”, said Manuel.

Interface continued to keep in touch with Investment Solver to make them aware of additional opportunities that existed within the universities and possible research funding grants.

Solution

Connections with the company were enhanced when Dr Rossi drew upon the expertise of his colleague, Dr Raffaella Calabrese.  She was conducting research to investigate models that integrate socio economic indicators to model and estimate property valuations in a given area while Manuel was looking to build an application to automatically calculate a customer’s financial situation.  Together, they were awarded funding via The Data Lab to part fund an industrial doctorate to analyse data such as banking data and user data and preferences, to develop a system which will offer a long term financial plan for the user. This financial plan, which will include advice on savings and spending, will automatically be adapted to changes in markets and/or other user related data.  The PHD student is being supervised by both Dr Miguel Carvalho (School of Mathematics) and Dr Raffaella Calabrese (Business School) who quotes:

“It was great to see how this collaboration developed from student project to a research collaboration with the benefit of seeing how our research directly impacts the company, helping them to develop and enhance their offering. 

Together, this project helps address financial inclusion and financial well-being in society by developing an affordability model to help people to find out how much they can comfortably save.”

Follow-On Activity

As part of their response to the COVID-19 pandemic, over £11k was awarded by the Data-Driven Innovation Programme (DDI) to the University of Edinburgh Business School in collaboration with Investment Solver.  The aim of this project was to support vulnerable people to identify the benefits that they were entitled to and to provide short term affordable lending to bridge the gap that would be repaid once the individuals received their benefits. DDI would support lenders in making such decisions by providing a credit application check that would take into account the amount of benefits that the applicant was entitled to receive.

This would be achieved by developing and applying the Inbest Benefits calculator that uses individuals’ banking data to calculate the income benefits users can claim and monitors their entitlement according to changes in their financial situation.

Background

KINGDOM Scotland is developing Scotland’s first creative luxury fragrance house by introducing rare and evocative scents.  As a luxury brand, they source high quality ingredients and their perfume oils are the best grades available. KINGDOM Scotland will draw on the rich flavours and textures of Scotland’s cultural heritage – from landscape and mythology to whisky distilling and the history of perfume in Scotland – in order both to inspire its products and shape its brand. In doing so it hopes to ‘bottle Scotland’ and provide consumers with experiences which put them in touch with Scotland’s complex and fascinating past and present.

Challenge

The director and founder of KINGDOM Scotland, Imogen Russon-Taylor, was initially inspired by her experience working with Scottish whisky brands. She was struck by the connection both between whisky and heritage and between whisky and perfume. Both are produced by traditional distillation methods; both evoke a complex sensory experience; and both rely upon the innovative use of ingredients or flavours to distinguish themselves from competitors. Imogen began to consider the potential for a new brand to ‘bottle Scotland’ and to use perfume to share old narratives in new ways as there were rich stories associated with perfume and natural ingredients in Scotland.

Imogen didn’t have the skills to access these stories through archives and national records so she approached Interface to help her find the necessary university expertise. 

Solution

Imogen was put in touch with PhD student, Dawn Hollis, a historical researcher at the University of St Andrews, to help her look into the history of Scotland’s perfume and to look into sourcing ingredients that had a heritage in Scotland. 

As Dawn focussed her research on the archives and Herbarium collections of the Royal Botanical Gardens, Edinburgh, Imogen became increasingly keen to incorporate the results of this research into a ‘Botanicals’ range, with a focus on ingredients either found within or with a strong connection to Scotland. Dawn suggested drawing upon the collections of famous or interesting Scottish botanists in order to add more exotic flavours to this range, focussing her research on the collections of George Forrest (1873-1932) and Isobel Wylie Hutchison (1889-1982).  Profiles were drawn up for both a ‘Botanical Floral’ perfume (inspired by the collections of George Forrest and featuring scents of champacha, rhododendrons, and honeysuckle) and for an ‘Arctic Poppy’ perfume  (now known as Albaura, inspired by Isobel Wylie Hutchison and drawing on ‘green’ Arctic scents).

The project was funded by a Scottish Funding Council Innovation Voucher.

Benefits

This project will support the development of what is certainly the first Scottish luxury perfume house in many years, if not the first in Scottish history. It is underpinned by the considerable expertise of its founder, whose original inspiration for KINGDOM Scotland was drawn from her experience in the Scottish whisky industry.

Worldwide, Scottish whisky is worth £5billion, making it one of Scotland’s most considerable exports. The global perfume industry, however, is worth £22billion. By bringing both together, KINGDOM Scotland aims to tap into multiple markets, offering considerable benefits in terms of increased revenue and employment.

“Working with St Andrews was very just for this project.  It’s the oldest university in Scotland and by delving into Scotland’s perfume past, it’s been the perfect partnership to bring this project to life”, said Imogen Russon-Taylor, KINGDOM Scotland Ltd.

“Carrying out research on behalf of KINGDOM Scotland was such an exciting and challenging venture – it was fantastic to collaborate with a new Scottish company and to ask new questions of the historical archives based on their needs and interests. It was also wonderful to see my research having a genuine impact on the development of KINGDOM Scotland’s new ranges – not many historians can say they can wear the results of their research as a luxury perfume.” said Dr Dawn Hollis, University of St Andrews.

Kingdom Scotland from University of St Andrews on Vimeo.

Please note that Interface administers the Innovation Voucher Scheme on behalf of the Scottish Funding Council. All funding applications are reviewed on a case by case basis by the Scottish Funding Council, guidelines can be found here.

Background

Following the success of the Safetray, which allows waiting staff to safely carry trays of food and drink, entrepreneur and inventor Alison Grieve was on a mission to change the way the world holds things and developed a new and unique product called ‘G-hold’.

The G-Hold is a multi-purpose handhold invention that can be placed on the back of any type of tablet or reader, big or small, for a comfortable hold.  

It allows users to easily and safely handle hand-held devices such as iPads and tablets without causing strain, with one hand leaving the other free to operate the device and perform related tasks (e.g. drawing, writing) simultaneously. The G-hold handhold attaches to devices using either Micro Suction or permanent adhesive, with a retractable finger support which enables users to hold their device comfortably and without the risk of dropping it.

G-Hold’s are sold globally and manufactured locally in Scotland by McLaren Plastics in Loanhead.

Challenge

Alison wanted to obtain scientific data proving G-Hold’s ergonomic attributes in preventing injury and to evaluate its overall performance.

The entrepreneur was keen to understand more about the muscles around the carpal tunnel in the wrist used when tablet users grip their devices as opposed to using the G-Hold.

The academic expertise needed for this project lay in the area of Biomechanics. It involved the understanding of how human biology and mechanical devices can be developed to work in harmony so that the experience is comfortable, flexible and efficient without producing any adverse strain type side effects.

Solution

Interface put Alison in touch with a range of relevant academics from Scotland’s universities who were keen to investigate the ergonomic benefits of G-hold in reducing the risk of repetitive strain injuries for heavy users of electronic devices.

Through support from Interface, Alison was successfully matched and chose to collaborate with Dr Ukadike Chris Ugbolue from the University of the West of Scotland, within the Institute for Clinical Exercise & Health Science to carry out a technical feasibility study on G-Hold, evaluating its performance and examining the effect on the arm, wrist and hand of users.

University of the West of Scotland has expertise available from the Institute of Clinical Exercise and Health Science (ICEHS). The Institute comprises the Centre for Clinical Exercise & Rehabilitative Science and the Sports Academy and is involved in research areas related to exercise science.

Dr Ugbolue is a Biomechanical Engineer with expertise in biomechanics and musculoskeletal disorders affecting the hand such as carpal tunnel syndrome. With strong interests in ergonomics and bioinstrumentation Dr Ugbolue is a perfect match for this project.

This project was funded through a Scottish Funding Council Innovation Voucher administered by Interface. The resulting data was so powerful that it was translated into an image for prospective customers to understand more easily. The graphic was used in the marketing materials and during the ErgoExpo in Las Vegas and it caught the eye of both Apple and Microsoft.

In April 2017, G-hold secured new deals with Apple and Microsoft and they are now designing a new version specifically for Microsoft’s tablet/PC hybrid, Surface Pro, which will launch in the summer.

Business benefits

CEO and Inventor, Alison Grieve stated:

Academic benefits

Additional impacts

G-Hold and the University of the West of Scotland’s Institute for Clinical Exercise & Health Science won the Innovation of the Year Award at the Scottish Knowledge Exchange Awards 2019 for product testing and proving ergonomic benefits for a patented handheld which reduces wrist strain when holding tablets and other handheld devices.

March 2020 update: G-Hold is designed, manufactured and assembled in Scotland and is approved by Apple Ergonomics, Microsoft Surface, Amazon Devices and Panasonic, G-Hold’s patented holders have partnered with some of the world’s largest technology companies and are top sellers on HSN and QVC.

Please note that Interface administers the Innovation Voucher Scheme on behalf of the Scottish Funding Council. All funding applications are reviewed on a case by case basis by the Scottish Funding Council, guidelines can be found here.

Background

Ecometrica is an end-to-end environmental software-as-a-service (SaaS) provider that is recognised as one of the world’s top sustainability brands. Incorporated in 2008, the company has unrivalled experience in helping businesses and governments identify risks and opportunities by combining satellite earth observation data with local information and business intelligence on the award-winning Ecometrica Platform. Ecometrica now has over 250 corporate clients, including ARM, Pearson, Compass Group, Etsy and Hertz.

Ecometrica brings together recognised experts in environmental and sustainability accounting, and their software supports all aspects of sustainability planning, operations and reporting. Their data and services are available from all their worldwide locations. Founded in Edinburgh in 2008, they also have offices in Montreal (2009), London (2012), Boston (2014) and Mexico (2017).

In 2013, a project team, led by the University of Edinburgh and comprising of local SME partners, LTS International and Ecometrica, successfully applied to the DFID (Department for International Development) Hectares Indicator Project – International Climate Fund (ICF) forestry programme.  DFID awarded £32,000 to the team to review and suggest improvements to their methodology for quantifying hectares of avoided forest loss and forest restored as a result of international development finance.

SFC Innovation Voucher Follow On Funding

In 2014, a Scottish Funding Council (SFC) Follow On Innovation Voucher of £11,600 was awarded to Ecometrica and Dr Edward Mitchard from the University of Edinburgh (UoE) for a project titled Earth Observation support for assessing the performance of the UK government’s ICF forest projects.

This follow on funding allowed Dr Mitchard to undertake additional analysis over Brazil to test the suitability of different earth observation (EO) satellite products for monitoring forest change. The project results gave Ecometrica a better understanding of the accuracy of the EO products, and enabled them to improve their testing and performance assessment offerings to institutions such as DFID, DECC, DEFRA, World Bank, and the Asian Development Bank.

“The Innovation Voucher is a fantastic scheme that made it really easy for me to work with a local SME and conduct research with real and immediate impact. My relationship with Ecometrica has grown since the Follow On Innovation Voucher was awarded, with it contributing to the development of ideas towards our current much larger collaborative projects. I would strongly encourage other academics to engage with Interface, who administer this SFC  programme”, said Dr Edward Mitchard, University of Edinburgh.

Benefits of the Collaborative Project

Edinburgh University and Ecometrica will continue to establish a leading position in Europe for this type of work. The benefits to the University of Edinburgh will be felt in terms of its international research and innovation ranking, and its reputation in the fields of forest ecology and the application of space technology. Ecometrica expects to continue its growth in this area:

Background

The Royal Edinburgh Military Tattoo is an annual event, staged on the Esplanade of Edinburgh Castle in August each year. It is an internationally renowned hallmark event which is attended annually by 220,000 people, recorded by the BBC, and is broadcast to around 100 million people.  It has been running for 66 years and is a globally recognised brand.  

As an event management company, the Tattoo runs other events, including overseas Tattoos, and has global influence in the events industry.

Performers from 48 countries have taken part and using the latest in sound and vision, the Tattoo is very much an “experience” for the visitors.

Challenge

The Royal Edinburgh Military Tattoo aspired to enhance the audience experience by augmenting the production of the show and/or the venue and also to be a platform for encouraging and promoting new, leading edge technologies year on year.

The company had identified the following three potential areas of development:

Solution

Following a referral from Scottish Enterprise, Interface partnered the Royal Edinburgh Military Tattoo with Professor Kenny Mitchell and Dr Oli Mival of Edinburgh Napier University to work on this collaborative project, funded by a Scottish Funding Council Innovation Voucher. Edinburgh Napier brings a wealth of experience in the area of digital and augmented reality. Professor Kenny Mitchell is an imaginer and head of research for Disney UK, as well as a professor within the School of Computing at the University.  Dr Oli Mival is an internationally recognised expert in the areas of Human Computer Interaction, User Experience and Interactive Design.

The project aimed to landscape the novel application of emerging and near to market technologies for potential deployment in The Royal Edinburgh Military Tattoo live performance (both for the Edinburgh shows and the touring productions).  The end goal was to define and provide a design and integration roadmap for the digital and multisensory augmentation of the audience UX (User Experience) to add a new, never before experienced dimension to an already world leading production.  The display needed to enhance the experience of the live user without detracting from the experience of those viewing the performance on TV, DVD and other media.

The collaboration included exploring currently available and future technologies, along with the spatial requirements of temporary outdoor venues, such as the Castle Esplanade and equivalent venues throughout the world.

The use of real time digital AR (augmented reality) in a large scale outdoor live event was the key innovation for the project. Whereas the use of digital audio and visual elements such as lighting and sound have always been used as part of the performance, the project evaluated and explored emerging augmentation technologies (for example real time laser projection mapping and directional auralisation sound “spot lights”) that far exceeded the norm and it is hoped will pioneer entirely unique and innovative visual, auditory and olfactory experiences.

“Working with the team at the Royal Edinburgh Military Tattoo has been a very interesting and productive process providing an excellent research opportunity in a real world setting. The interdisciplinary project enabled the University to draw on its wide ranging expertise across the School of Computing to explore the best way to augment the audience experience with a variety of potential emerging technologies. We look forward to a continued collaboration to help implement the ideas, insights and opportunities generated by the project work.”   Dr Oli Mival

Benefits

Technology in the area of digital and multisensory augmentation is still relatively new, and it is only through this project that the company and academic team will be able to better understand the capacity and limitations of the technology.  Scottish Funding Council Follow-On Innovation Voucher funding to further develop the designs for a digital and multi-sensory augmentation of the user experience is a potential option to embed the developments from the initial study.

Company

The Royal Edinburgh Military Tattoo has developed a hugely successful production and international brand based around its iconic event in Edinburgh, showcasing military and cultural acts from around the world in its celebration of music and entertainment.  The Tattoo is committed to staying at the forefront of technology in order to make the user experience more immersive, vibrant and exciting for live audiences as well as those watching on television.

University

The University will benefit from in-depth analysis of the available technologies in the areas of digital and multi-sensory augmentation. Working with an established and world renowned event will develop the academic team’s understanding of the real world deployment opportunities and challenges relating to the new technology.

Economy

The Royal Edinburgh Military Tattoo is already a huge draw for tourists throughout the UK and worldwide.  Further enhancement of the audience user experience would ensure that the production remains a draw for a worldwide audience, increasing tourism footfall in Edinburgh and throughout Scotland as a whole.

Follow-On Activity

Following the original collaborative project with Edinburgh Napier University, the REMT did a broad fact finding exploration into available technologies to deliver improved innovation to their event.  On the back of this, they have invested in further R&D and are delivering a new mobile device app for their 2017 performances, offering new services to their audience.

Commenting on the new feature, Brigadier David Allfrey said:

‘Whilst we always work to remain true to history and heritage – to remain authentic – we are constantly looking to innovate and evolve.  As part of this, we are exploring leading edge technologies and expertise to help deliver the very best experience for our live and digital audiences.  We are launching an app this year – the first in three stages of development – to cater for the wishes of an increasingly technically aware and demanding audience.  We do not wish to draw folk away from the fabulous spectacle of the Show but we want to present a range of information and services that might make the whole experience even more fun and memorable.  This first version will help us to better understand what our audience desires.  It will allow us to shape what we develop for future shows.”

Please note that Interface administers the Innovation Voucher Scheme on behalf of the Scottish Funding Council. All funding applications are reviewed on a case by case basis by the Scottish Funding Council, guidelines can be found here.