Person looking at computer screen with eye tracking dots on screen

Eye tracking software is a popular psychology technique which is used to provide customer reaction for research and product development purposes.

Person with a cap with wires attached looking at PC screen

This high-tech equipment can be used to support a number of different sectors from medical research to consumer product testing where packaging, labels, marketing materials and in-store product positioning can be optimised from the results.

Lady in white coat serving another lady at a booth with with PC screen

Eye tracking can be used alongside other facilities such as sensory suites, colour psychophysics and emotions labs to gather a complete picture of consumer reactions.

Picture of Scotland with facilities marked


If this sounds like the type of equipment and expertise you are looking for this map shows where in Scotland you can find visual systems & psychology facilities.

Contact Us and we can introduce you to the specialist teams.