"Vanilla Blush grew out of a personal experience of my stoma surgery following years of suffering with Colitis. I’ve had the privilege of having a foot in both camps: firstly, knowing how important ‘accessory products’ were to my own quality of life living with a stoma; secondly, I knew just how important they were to my clients too. We developed a brand-new tightly-woven hernia support belt as a direct result of the research, which was listed for prescribing in England and Wales in December. Hospitals across England have been extremely receptive to the key findings and are very eager to see the published open article by the British Medical Journal (BMJ). This has given us a unique edge in the Ostomy space.