Background

Therme Group is an industry leader in the wellbeing sector with multiple major water-based wellbeing facilities throughout Europe with new facilities in the UK and Canada under construction.

Therme’s guiding philosophy is “Wellbeing for all” which delivers a holistic approach to wellbeing and includes a social outreach dimension to make the facilities available to all of the community in the city regions where they have sites. This holistic approach encompasses the aesthetics and design of the built environment, the impact of the water based, and other wellbeing treatments offered and extends to nutrition and the sources of food offered on site.

Therme UK has plans to open a major new £125M facility on the Clyde serving as the regional centre in Scotland to deliver Therme UK’s 90:90 UK access strategy. This seeks to position Therme facilities such that 90% of the UK population are within 90 minutes’ drive of a Therme facility.

The Challenge

Therme Group have five main guiding principles and areas of focus around which they build their business model and facilities. These are Health, Equity, Security, Learning and Environment. In each case they are interested in strategic research partners that can help Therme as a group deliver improved operational delivery, minimise environmental impact and ultimately improve customer experience.

They have developed subject specific strategic research & development (R&D) relationships with the University of Florence for the built environment and in Scotland they have supported research activity in the University of Glasgow and James Hutton Institute (Dundee) developing frameworks of wellbeing and food technology respectively.

The collaboration facilitated by Interface came about from the combination of a planned major facility in Glasgow and the recognition of the strength in the University of Glasgow in four key areas of research, Wellbeing Research, Informing Policy, Wellbeing Technology and Environmental Technology directly relevant to Therme’s long term needs. This led to a feasibility study, supported by Interface, which provided an evidence base for exploring the creation of a global Centre of Wellbeing Research Excellence (WellEX) in Glasgow.

The Solution

Interface made initial introduction and discussions between Therme Group and the University of Glasgow who successfully applied to the Inward investment Catalyst Fund to support a WellEX feasibility.

The basis of the feasibility study was to raise awareness of the opportunity and develop connections between senior management at the Therme Group responsible for Innovation and the relevant Business, Social Science, Health and Technology academics and departments within the University. In particular, the feasibility exercise and subsequent discussions identified four areas of future collaboration where Therme’s interests and the University of Glasgow’s expertise aligned.

These included:

Wellbeing innovations: Therme Group is primarily interested in understanding how wellbeing improvement can be brought about for individuals and populations, and the broader benefits of wellbeing on society, the economy, and the environment through evidence-based research.

Informing policy: Through close collaboration with the local government and communities, the research conducted by WellEX is expected to support the work of the University of Glasgow to explore, validate, and inform wellbeing strategies and policies at the local and national levels, working to understand the complexity of policy intervention.

Wellbeing technology: To explore, develop and test “wellbeing technology” focused on improving the effects of wellbeing innovations and users’ experience within and outside Therme Group sites.

Sustainability practices: To explore and validate sustainability practices for Therme wellbeing activities and facilities to leverage renewable energy sources and reduce carbon emissions.

The feasibility study validated the concept of a Global Centre of Excellence, providing an evidence base for a Business, Energy and Industrial Strategy (BEIS) funding application in 2022 and ongoing funding applications.

The findings showed that the University of Glasgow was well placed to both anchor and act as an international R&D hub for Therme’s aspirations to develop a world-class centre of excellence in wellbeing. The planned development of a major new facility in Glasgow, serving the Scottish population catchment area, offers a unique opportunity to create such a WellEX and capture the significant research, societal and economic benefits this would bring to Scotland.

The University of Glasgow are commited to developing this proposition further and presenting a full business case for consideration by Therme Group, the University, and strategic partners such as Glasgow City Council and Scottish Government agencies, including Scottish Funding Council (SFC), Scottish Development International (SDI), and Scottish Enterprise (SE).

The Benefits

• Validated the concept of a Global Centre of Excellence to be based in Glasgow, providing an evidence base for a BEIS funding application in 2022 and ongoing funding applications.
• Development of a much deeper relationship with Therme Group as partners on wellbeing which can be developed further as the new Glasgow facility is built.
• Development of a cross disciplinary working group in Glasgow in response to Therme’s interest and catalyzed by the Interface report. This cross disciplinary group is currently developing funding applications around the theme of healthy ageing.
• Potential to generate a strategic new initiative at the institutional level by encouraging the University of Glasgow for the first time to carry out a strategic review of all its wellbeing research strengths across all disciplines for Therme Group as a serious industrial partner.
• The WellEX initiative has the potential to generate significant new jobs and economic activity in Glasgow, provisionally estimated between 10-20 net additional FTEs.
• This collaborative research also aligns well with the developing Wellbeing Economy policy of the Scottish Government.

This project benefitted from the Scottish Inward Investment Catalyst Fund. The Scottish Inward Investment Catalyst Fund launched by Interface and the Scottish Government promotes Scotland as a leading destination for inward investment and supports businesses not yet located in Scotland but seeking to establish stronger ties with academia here. As well as funding research and development it provides an opportunity for the company to establish relationships and give insight into other aspects of the Scottish landscape, such as further investment opportunities, supply chains and the skills base to strengthen the case for investing in Scotland.